IOsphere on Hemp
IOsphere is a collective that was build by Generation 26 (MA Fashion Strategy, ArtEZ) under the guidance of Judith ter Haar, Lecturer Creative Curation & Forecasting. As a group, we formulated a forecast on the spirit of time; a move away from the current ego-system and towards an ethic of care. We envisioned an ecosystem with our six individual identities working together. With the IOsphere vision as our fundament, we worked on a branding strategy for hemp as a sustainable material for the future. Within the group I represented the identity of Co-exister and conducted a research on the soil sustaining qualities of hemp. In addition, I was responsible for the graphic design of the posters and booklet.
An ecosystem is a community of living organisms in conjunction with their environment, functioning within a natural equilibrium. This equilibrium has been brought into disarray. Contrarily, our world is centered around a capitalist ethic, promoting an ego-system. The inhabitants of this system do everything to survive.
We believe surviving in a faulted system is not the same as thriving. Within every individual is the poten- tial to reach a higher stage of awareness. We envision a move towards an ethic of care. The emphasis is on responsibility to others, not merely to those closest to us but to that ever-enlarging circle of community and nature itself.
Field trip StexFibers
“Plant the seeds of change!”
“The time is ripe to reaffirm a connection with the very earth we walk, the ground we farm and breed on”
Images & quotes | TOOGOOD collection 006 book
Project presentation Modefabriek 2016